Aug 182017
 

Dhanush and Kajol in VIP 2Dhanush and Kajol in VIP 2

As Dhanush and Kajol starrer VIP2 hits the screens today, producer-director Soundarya Rajinikanth finds herself in trouble. The dialogue writers of Lalkar, the Hindi version of the film, are crying foul over non-payment of dues. Aanand and Swati Goradiya, who came on board as dialogue writers in June-end, claim that they have been seeking their remuneration for the past one-and-a-half month, but their pleas have fallen on deaf ears.

Says Aanand, “Before we came on board, another writer had done a literal translation of the dialogues from Tamil to Hindi. We were approached towards the end of June. We were told that Kajol was unhappy with the Hindi dialogues, she felt they lacked punch. So the makers decided to approach us.”

Swati and Aanand Goradiya
Swati and Aanand Goradiya

The writer couple claims that they had completed the dialogues in four days flat. They further add that since July, they have been sending repeated reminders to the producers but they have all come to naught. “We were given a signing amount at the start. Since mid-July, we have been asking for the balance amount, but all we get are excuses. First, they claimed that the strike in the South film industry had severely affected them. Then, they claimed that the film’s release was postponed, which again was a cause of tension for them.” He adds, “I do not think we have even been credited in the Hindi version.”

When contacted, the film’s spokesperson says, “As Soundarya and team were tied up with the film’s promotions, the payment got delayed. It’s a human error, which will be rectified soon. There was no mail or statement sent to the producers regarding the dues. The writers are trying to gain mileage.”

Also see: Sanjay Dutt’s daughter Trishala looks unrecognisable in these photosSanjay Dutt's daughter Trishala looks unrecognisable in these photos

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Aug 132017
 

If you know and understand that writing press releases are great for your business and just need someone in Phoenix, Arizona to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Phoenix, Arizona

Professional Press Release Writer in Phoenix, Arizona, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Phoenix, Arizona or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Phoenix, Arizona

Professional Press Release Writer in Phoenix, Arizona, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Phoenix, Arizona area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Phoenix, Arizona

Professional Press Release Writer in Phoenix, Arizona, USA

Aug 112017
 

Superstar Amitabh Bachchan, who has wrapped up a tough, demanding schedule for Yash Raj Films’ mega flick ‘Thugs of Hindostan’ at Malta recently, shows what it takes to define professionalism and passion for cinema during this shoot. 

Mr Bachchan had wrapped up his portions and was all set to fly out after an extra day’s work when a shooting pain in his lower back kept growing exponentially. Filming for the action scenes in Malta for Thugs of Hindostan had actually resulted in a minor injury for the mega star. He cracked his upper left rib but continued to work despite excruciating pain. Given that the film’s shoot was working to a tight schedule, he continued to shoot, dealing with this pain. Which is why, on the last day, writer and director of Thugs of Hindostan Vijay Krishna Acharya wanted to avoid shooting given the pain Big B was facing. But instead, Mr Bachchan chose to complete the shoot. “To me, having Mr Bachchan on set, for ‘Thugs of Hindostan’ was an extra ordinary experience in itself. I have grown up idolising him and am an absolute fan of his 70s films like ‘Deewar’. That he would have to deal with pain had me worried. I had offered to reschedule the last day’s shoot but he insisted on completing these portions and actually did a fine job! The kind of professional focus, commitment and sheer love for cinema he has is quite unmatched. I am overwhelmed, as is the unit that also worked at 100 percent to make this day’s work easier.”

It was only on his return to Mumbai that an MRI was done on doctor’s orders, and the source of this terrible pain was found. Despite a cracked rib, Amitabh Bachchan continued to focus on the film’s shoot and push himself. Not many in the world of cinema anywhere can match up to his professionalism, one that leaves a lasting impression on his crews forever.

An entertainer that deals with a period of adventure and action on the high seas, ‘Thugs of Hindostan’ has been partially shot on two massive ships put up on the coast of Malta, Europe. An imaginative journey, this mega flick co-stars Aamir Khan with Amitabh Bachchan for the first time ever and also features Katrina Kaif and Fatima Sana Shaikh.

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Aug 062017
 

If you know and understand that writing press releases are great for your business and just need someone in Philadelphia, Pennsylvania to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Philadelphia, Pennsylvania

Professional Press Release Writer in Philadelphia, Pennsylvania, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Philadelphia, Pennsylvania or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Philadelphia, Pennsylvania

Professional Press Release Writer in Philadelphia, Pennsylvania, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weight age or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Philadelphia, Pennsylvania area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Philadelphia, Pennsylvania

Professional Press Release Writer in Philadelphia, Pennsylvania, USA

Jul 302017
 

If you know and understand that writing press releases are great for your business and just need someone in Houston, Texas to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Houston, Texas

Professional Press Release Writer in Houston, Texas, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Houston, Texas or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Houston, Texas

Professional Press Release Writer in Houston, Texas, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weight age or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Houston, Texas area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Houston, Texas

Professional Press Release Writer in Houston, Texas, USA

Jul 232017
 

If you know and understand that writing press releases are great for your business and just need someone in Chicago, Illinois to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Chicago, Illinois or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weight age or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Chicago, Illinois area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

Jul 162017
 

If you know and understand that writing press releases are great for your business and just need someone in Los Angeles, California to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Los Angeles, California

Professional Press Release Writer in Los Angeles, California, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Los Angeles, California or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Los Angeles, California

Professional Press Release Writer in Los Angeles, California, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weight age or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Los Angeles, California area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Los Angeles, California

Professional Press Release Writer in Los Angeles, California, USA

Jul 142017
 

salmanHe rules the roost as far as the Bollywood box office is concerned, but Salman Khan feels no one should lose any money even if a film doesn’t do well. HT caught up with him around his film, Tubelight’s release to talk about box office pressures, being on Forbes’ list, and more.

What goes through your mind around a new film’s release?
Towards the end [of the shooting] of a film or when it’s about to release, we concentrate on getting the right length and ensuring that the right product is delivered. So, whatever goes on in my head is when I’m signing a movie or hearing a script. Making a decision to do a film is the most difficult part. If I don’t like a script, no one can convince me by saying, ‘kar le yaar’ (do the film). But once I’ve made that decision, I am sorted, because I know I have taken the right call.

So, what’s your criterion to choose a film?
I only choose films that I would be interested in watching myself. Even if it was somebody else’s film and I saw the promo and liked it, I should want to go to the theatre and watch it. Also, if someone sees a poster or a song, one should be curious about that film’s release.

With so much expectation from you, do you ever feel pressure?

Everyone wants [their films to do] big numbers. We all want our films to make Rs 500, Rs 600 or Rs 700 crore, and one should aim for that. But if you don’t make such numbers, then the most important thing is that no one should lose any money. My principle is also the same: if a film does such numbers, it’s very good, but no one should lose any money.

Recently, you were featured in Forbes’ list of the world’s most-paid actors. How much does money matter to you?
Money matters to everyone, but I don’t know on what basis they included me in the list. There are billions of people who have a trillion times more money than I could ever have. As for me, I am still falling short [of money] to buy a house. Earlier, I would fall short by a few lakh, and then it became a few crores, then it reached Rs 20-25 crores, and now, by a few more crores, so, I always fall short.

Rumours suggest that you are going to buy a new place…
Yes, let’s see. We are still checking out some places. Ghar toh le lunga (I’ll buy a house), but this [Galaxy Apartments] will always be home. Even today, whenever Sohail (Khan; brother), Arbaaz (Khan; brother), Baby (Alvira Agnihotri; sister) or Arpita (Khan Sharma; sister) say they are ‘coming home’ or tell someone to ‘come home’, they mean Galaxy. Everyone knows that ‘home’ doesn’t mean where Baby, Arpita, Sohail or Arbaaz live.

Recently, Baahubali 2: The Conclusion did the kind of numbers that your films usually do…
For Baahubali’s success, the credit goes to the writer and the director. It’s written by the same writer, KV Vijayendra Prasad, who also wrote Bajrangi Bhaijaan, and he is a phenomenal man. His son, SS Rajamouli, is one of the best directors that we have in our country. Having said that, it’s amazing that the Hindi film audience accepted a regional film and made it such a big hit. It means they truly love cinema. They want to go to the theatre and watch a good film, no matter if it is a Tamil, Telugu or English film.

But isn’t it a good trend to have set in?
Absolutely, also it’s our audience’s large-heartedness that they watched Baahubali 2 repeatedly, appreciated it and helped the film achieve such numbers. If it wasn’t releasing in Hindi, it wouldn’t have done so well. So, the credit goes to the director, the writer, and a huge amount of credit goes to Hindi cine-goers, who weren’t biased towards Hindi films. It’s all about watching a good film.

In the recent past, a few of your comments have created controversies. Is that frustrating?
Everyone shares their opinion but when somebody like me says something, it’s twisted around. Then, a [TV] show runs [the comment], and it gets good TRPs. But if it’s their business, let them do it. The other option for me is to just stop talking. I hate doing interviews, and I get bored of them but I do them because if a fan of mine picks up a newspaper or a magazine; or watches a TV channel, he should know that a certain film of mine is up for release. That’s all.

But hasn’t the intense media focus become part-and-parcel of being an actor?
Till before Jaan-E-Mann (2006), I never stepped out of my house for interviews. When did I do any publicity for any film? The films would still run and became big hits. But now that a precedent [of doing interviews] has set in, so it’s going on. Now, if I go on a TV show (for promotions), it feels good if their TRPs get boosted. Also, through that show, my fans will get to see me at home for free. That’s the only intent of doing all of that. But then, a lot of times, journalists want a reaction about something because either their bosses have asked them for that or they want to make a name for themselves. But that’s wrong journalism, which I don’t appreciate at all.

Coming to films, what’s your personal take on the power of cinema?
I believe that when people watch good cinema with noble characters — featuring their favourite stars or even not so favourite ones — those films work and influence people’s hearts and minds. Those people turn into better human beings once they are out of the cinema halls. Cinema is the only medium wherein one goes inside a theatre and comes out a better and different person in two-and-a-half hours. I totally believe that. In such a case, even if a film stars someone’s not so favourite actors, they become favourites if they play that character well.

And what about negative roles?
Even when you watch a negative character being played by an actor, who is performing really well, you would still never want to be that person. You want to see him getting beaten up and die. But, in a way, that negative character also changes you. So, the audience thinks, ‘I don’t want to be like this. I want to be like the hero.’

What are your upcoming projects?
There’s Tiger Zinda Hai followed by Remo’s (D’Souza) film, and then, there is Dabangg 3. For the time being, I am doing only these three.

Are you excited about going back to being Chulbul Pandey?
Yes, I am very excited. We have got a very good script too that has the same characters but this will be on a different level altogether.

Is Prabhudheva directing it?
Yes, we are in talks [with him].

Jul 092017
 

If you know and understand that writing press releases are great for your business and just need someone in New York City, New York to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

New York City, New York

Professional Press Release Writer in New York City, New York, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in New York City, New York or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

New York City, New York

Professional Press Release Writer in New York City, New York, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the New York City, New York area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
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  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

New York City, New York

Professional Press Release Writer in New York City, New York, USA

Jul 052017
 

Paresh RawalParesh Rawal
Veteran actor and politician Paresh Rawal says the experience that he goes through during sessions in Parliament, helps him enrich his acting skills.

“I have had a meaningful journey (in showbiz). As an actor, the experience that I have as a politician while sitting in Parliament — that helps me enrich myself as an actor. But I am an actor first,” Paresh said here on Wednesday while promoting his new film ‘Guest Iin London’. Paresh Rawal, who is member of the Lok Sabha, elected on a Bharatiya Janata Party ticket, feels that there is a ‘big dearth of writers’ in Bollywood.

“Comedy is not easy to write. When one thing becomes a hit, then carrying it forward is harder. To make anything successful, you need a good writer. Here we have a big dearth of writers. People don’t think new concepts,” he said. 

In the film, Paresh will be seen sharing screen space with Kartik Aaryanand Kriti Kharbanda. ‘Guest Iin London‘ is releasing on July 7.

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