Dec 022017
 

In an in-depth chat, held before a live audience at IFFI, Goa, Sushant Singh Rajput dives deep to reveal his fundas, on life and films

As we entered the Bioscope Village, a tent-pole cinema, temporarily created for the International Film Festival of India (IFFI) in Goa, the collective chants across the venue made it seem like we were at a political rally. If you heard closely, the audiences weren’t screaming, “Modi, Modi, Modi.” They were in fact yelling something sounding similar — “Dhoni, Dhoni, Dhoni” — looking at actor Sushant Singh Rajput, whose performance as India’s top cricketer MS Dhoni on screen, remains his best known work yet. Also the crowd, a lot of them kids, had returned from a show of Neeraj Pandey’s MS Dhoni: The Untold Story, held right before.

Sushant Singh Rajput
Sushant Singh Rajput

Rajput calmed the audience down a bit, repeating his favourite moment/line from the film, which is Dhoni’s mother telling herself that her son won’t be satisfied with little — he’ll always aim for more. That sort of set the tone for this interview, which appeared as much a psychologist’s take on life/films, as a motivational speech for the young.

Excerpts from the conversation

Here’s what you often confess in your conversations — that you’re an introvert, not much of a talker, suffer from stage fright (or at least did). Now, these are exactly the reasons why someone may not turn into an actor. In your case, you’ve mentioned, that was exactly why you did. What does that mean?
Genuinely, this is essentially the problem I have with the education system globally. We’re taught that there is one right, definite answer to a question. As a result, we are increasingly become good at thinking, and convincing ourselves, about the only one correct answer.

Normally, what’s missing is the skill of asking questions. And that can come with the understanding of the fact that no matter how good or passionate you are about a job, you can create something new, only when you’re aware that you’re standing on an assumption. You have to question that assumption. If that question is engaging enough, you don’t think about results, or acknowledgements. Of course, you’ll like it if there is acknowledgement for your work. But that is not why you do it. Having a personal question, and moving in that direction, is important enough.

There is a thought I’d read once, which I didn’t understand then, is about how experts have the most informed answers. But they’re not experts at asking questions. The kids have the best questions. The pattern one notices about creative people, who do something new, is they’re a combination of someone who asks questions like a child, and attempts to answer employing the method of an expert.

Now to answer your question, we are all story-tellers, and we’re acting all the time. The issue I always had was over how I should pretend to not show what I’m feeling. This went on for many years. And then I learnt a little about acting. Since I had learnt some acting, then I thought I may as well become an actor, and earn from it. But that shyness, and the hunger to find a great way to tell a story, hasn’t left me yet.

You’ve in fact said that since you were shy, it seemed easier to hide behind other people, or characters.
Exactly. When you know you’re standing on assumptions, you don’t take yourself seriously. And when that happens, it becomes dramatically easier to play other people.

Your first brush with performance art was actually through dance; is that how you began to feel most comfortable, expressing yourself publicly?
Absolutely, I was never good at expressing myself. I would think something, but when I would say it, it would seem like there’s something amiss. And I didn’t think of it as an issue, because I was happy being a science student, studying engineering. Around the time I joined dance school, and when I was on stage, performing, I felt that I could actually communicate, even without words. I could see the audience getting affected by what I was doing on stage. That was a start for sure; and then I thought, let’s use the help of words also. I began doing theatre.

Let’s look at your journey: you were academically bright, worked with (theatre director) Barry John, moved from theatre, television, to films, and also moved from Delhi to Mumbai. That’s totally Shah Rukh Khan, isn’t it?
There’s also a line in Shah Rukh Khan’s film (Om Shanti Om), “Kabhi kisi cheez ko shiddat se chaho, toh saari kaynaat… (If you will it; it happens).” I was a little stupid, and so I took it rather seriously. But I can tell you one thing — that it works. Of course, we may all love the fame and the riches, but importantly, if something interests you a whole lot, it’s fine to aim for it, and dream big.

There’s a term in psychology that you quote often: Impact bias. By which you mean that when you actually achieve what you dream for, it doesn’t seem all that significant after all.
It’s a popular subject in behavioural economics, and it’s revolutionary, because it’s counter-intuitive to how we usually think. There was an experiment done with two groups. One had an extremely bright set of CEOs in their early 20s and 30s. The other group comprised people below the poverty line. Now the first group, for some reason, had become disabled — paraplegics. The second group had just won a million dollar lottery. There was a downward mental spike recorded in the case of the first group, and equally upward, in the second.

Now, I’m not talking about months or years, but after just 10 to 12 weeks, when the same two groups were tested, their mental spikes had stabilised to exactly the same levels already. This tells you something — successes or failures actually don’t affect us in the same way that we imagine they would. If you enjoy a process itself though, you get so good at the skill, that it automatically places you in the top percentile of people on the (happiness) index.

This ‘impact bias’ realisation, I’m told, happened to you once when you’d begun hanging out at malls. You’d become famous, thanks to television. You loved being recognised. Soon enough you stopped enjoying the attention. Is that true?
No, what I’m trying to say is that public acknowledgement is a good feeling, and one can’t be immune to it. But when we are actually at work — there is no one around, the pay cheque isn’t staring at you, neither is there fear or exhilaration at how people will perceive your work.

The work being good is all you care about. Sunil Gavaskar once said that if God gave him a super power, he would really want to get inside MS Dhoni’s head, and examine how and what he thinks. And Dhoni told me just this: As much as he loves this nation, and his team, when he’s actually there in the middle (in a match), he doesn’t think about those things. He can only see the ball. It’s the same in the Mahabharat, with Arjun only being able to see the fish’s eye.

Back to movies. Every few years, there’s often one film, quite out of the blue, that spawns a mini-industry of talents. Kundan Shah’s Jaane Bhi Do Yaaro (1983), with an almost all-new cast and crew (Sudhir Mishra as a young writer, Satish Kaushik as writer-actor, Vidhu Vinod Chopra as production controller) was one. Or Ram Gopal Varma’s Satya (1998, with Anurag Kashyap as writer, Saurabh Shukla as actor-writer, Vishal Bharadwaj as music composer, among others) was another. Of late, do you think Kai Po Che (2013) falls into that category? You debuted with it. Rajkumar Rao had his first big role in it. He’s had a great run. Amit Sadh’s popular, the film picked up top screenwriting awards…
Again, here I’d like to highlight that we have a tendency to sense a design, when something works out well. And I’m not just speaking about Kai Po Che. The same sense of design isn’t as strong, when we have to predict the future. Often, it happens, that we put together all the diggaj (veteran) talents with a great story to tell, and it doesn’t work out. There is a reason for that.
When Rajkummar, Amit and I were working on Kai Po Che, with (director) Abhishek Kapoor, we were absolutely certain on what we must not do, given a strong understanding of the script. But none of us were sure on exactly what we must do, including the director, who was flexible enough to trust us, and let us be. It’s not that something great came out of every shot. We tried various ways. And this is important to understand — we derive security from prediction, which is evolutionary. But preparation is only essential to know what not to do. No one can be in control, when you’re creating something new — you have to cut yourself loose.

Looking ahead, now that you’re a star, what’s becoming far more essential for that job, unlike as much back in the day, is an incredible script sense. How are you honing that craft?
I just have to able to personally react to a script — without looking at other factors, like its possible resonance among the public, or its commercially viability. If there is something I want to understand about a character and I’m unable to, I know that would be engaging enough for me to spend five to six months on it. It’s like, when I was studying for engineering, I would get an hour and half of play-time. I would wait for that moment, and when I’d go out, I would be so engaged — that time would seemingly get over in five minutes!

Now my instincts are very likely to go wrong. But this is absolutely the time to encourage failure, rather than success. To give you an example, according to research, 65 per cent of the school kids right now will eventually take up jobs that don’t currently exist. The disruptive technology to enable those jobs is yet to happen. We’re at the stage of deception, since we’re unaware. What can you teach those kids then? That it’s okay to fail, because the rate of change is such. Bearing that in mind, it’s important to stress on emotional intelligence, and lack of stress.

Sushant Singh Rajput
Sushant Singh Rajput

Don’t want to take names, still, if you do a film like Raabta, do you sense a disconnect between what was the script, and what became the film?
Absolutely, I’ve never done a play, TV show, or film, where what I’d thought in my head is exactly how it turned out to be — for better or worse. Because you have no idea the choices the director, the music composer, or the editor, will take. It’s too collaborative a process for anyone to know, no matter what our intentions, which are inevitably good. I’m absolutely fine with the idea of knowing that I’m wrong, nine out of ten times.

Speaking of the three media you’ve been part of, how important is the size of the screen for you as an actor anymore, given that theatrical footfalls are dropping, and the web is probably where the best of the world’s stories are being told?
There is in fact an even bigger thing on its way, on which I’d like to take a chance, while it’s foolish to predict. Let’s go back in time, for instance, and look at when the talkies came in, and all the actors (who were part of silent cinema) assumed nothing would happen. A whole lot did.

The most important aspect of a visual medium is to create an illusion, and convince you, that what’s happening is for real. Along with visuals, sound took it to another level. But the one thing that’ll change everything, virtual reality (VR), is already here, and it’s not a small transition.

Within five to six seconds in VR, you lose your objectivity on the fact that you’re viewing something. You become part of an actual experience. This is going to disrupt cinema, like how! I’m not saying story-telling will die. But films, as we know them, will drastically change. Everyone should think about it.

Surely you’re looking at virtual reality closely, but your next big step apart from films, I’m told, is going back to theatre!
Well I’ve been planning a play for a year now. I have to look at too many small things on that front. Unless we are totally enjoying ourselves with every aspect, we won’t step out with it. When we learn acting — or think that we’re learning — we’re taught about the fourth wall, which can be a live audience, or a TV camera, or a film camera, depending on the medium. In every case, you’re taught to forget the fourth wall anyway. So the idea of theatre to TV to film, as natural progression or graduation, is wrong. It doesn’t matter.

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Nov 192017
 

If you know and understand that writing press releases are great for your business and just need someone in Memphis, Tennessee to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Memphis, Tennessee

Professional Press Release Writer in Memphis, Tennessee, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Memphis, Tennessee or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Memphis, Tennessee

Professional Press Release Writer in Memphis, Tennessee, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Memphis, Tennessee area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Memphis, Tennessee

Professional Press Release Writer in Memphis, Tennessee, USA

Nov 122017
 

If you know and understand that writing press releases are great for your business and just need someone in El Paso, Texas to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

El Paso, Texas

Professional Press Release Writer in El Paso, Texas, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in El Paso, Texas or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

El Paso, Texas

Professional Press Release Writer in El Paso, Texas, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the El Paso, Texas area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

El Paso, Texas

Professional Press Release Writer in El Paso, Texas, USA

Nov 052017
 

If you know and understand that writing press releases are great for your business and just need someone in Detroit, Michigan to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Detroit, Michigan

Professional Press Release Writer in Detroit, Michigan, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Detroit, Michigan or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Detroit, Michigan

Professional Press Release Writer in Detroit, Michigan, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Detroit, Michigan area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Detroit, Michigan

Professional Press Release Writer in Detroit, Michigan, USA

Oct 292017
 

If you know and understand that writing press releases are great for your business and just need someone in Charlotte, North Carolina to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Charlotte, North Carolina

Professional Press Release Writer in Charlotte, North Carolina, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Charlotte, North Carolina or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Charlotte, North Carolina

Professional Press Release Writer in Charlotte, North Carolina, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Charlotte, North Carolina area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Charlotte, North Carolina

Professional Press Release Writer in Charlotte, North Carolina, USA

Oct 222017
 

If you know and understand that writing press releases are great for your business and just need someone in Fort Worth, Texas to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Fort Worth, Texas

Professional Press Release Writer in Fort Worth, Texas, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Fort Worth, Texas or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Fort Worth, Texas

Professional Press Release Writer in Fort Worth, Texas, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Fort Worth, Texas area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Fort Worth, Texas

Professional Press Release Writer in Fort Worth, Texas, USA

Oct 152017
 

If you know and understand that writing press releases are great for your business and just need someone in Columbus, Ohio to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Columbus, Ohio

Professional Press Release Writer in Columbus, Ohio, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Columbus, Ohio or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Columbus, Ohio

Professional Press Release Writer in Columbus, Ohio, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Columbus, Ohio area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Columbus, Ohio

Professional Press Release Writer in Columbus, Ohio, USA

Oct 122017
 

The gender pay gap in Bollywood results from the patriarchal mindset of society, which does not see women as heroes, superstar Aamir Khan has said. The 52-year-old actor, who has been at the centre of some of Bollywood’s biggest money-spinners, said he “strongly believes” in equality but change will happen only if there is a paradigm shift in society’s attitude.

Aamir Khan
Aamir Khan

“Unfortunately, what has happened is that most of our stars are male. The people who draw crowd are male and it is a result of the patriarchal influence on our society,” he said in an interview yesterday. The actor said children are conditioned to look at men as heroes from a young age. “We don’t see women as heroes. We start planting these thoughts in our heads since childhood. There has to be a paradigm shift in that. I am someone who strongly believes in equality whether you are man or a woman. But ultimately in the economics of cinema anyone who pulls people in will be paid higher. There is no question about it,” Aamir said.

He added that he would not mind his female co-actors getting a bigger pay cheque. The actor’s last film ‘Dangal’ had strong women characters and his upcoming ‘Secret Superstar’ also has a teenage girl at the centre. Asked whether he would be okay if his female co-actors got a bigger pay cheque than him, Aamir said, “Anyone who has the ability to fill seats gets a bigger share in the fee. So the day she (Zaira Wasim who has acted with him in both films) will be able to fill more seats then me I won’t mind her getting a bigger paycheck than mine.”

“And that is not going to be determined by her gender, it is the market that will determine that. As a producer, I will want her if she is benefiting my film, gender doesn’t matter. I will give her value, from a purely economical point of view,” he added. Every film, Aamir stressed, has only “two or three” people in the whole cast and crew, who can bring people to the theatres. And that has nothing to do with gender.

“…That benefit they are bringing to the film is unique to them, not anyone else. That is what we describe as stardom. That could be Salim-Javed as writers and Rahman as a music director.” Aamir also batted for equal pay for technicians as he feels their contribution to the film is equal to that of actors. “I feel even technicians should get equal money as actors. I don’t understand why is a cameraman’s or an editor’s work less important than an actor’s. I strongly feel all the people in the creative team are contributing equally and should be paid equally. Everyone should be valued equally. There are only two people, who can be valued a little higher – the director and the writer,” he said. As far as he is concerned, Aamir said, he does not charge advance fee for his movies but takes a percentage of the profit. “I take a percentage of the profit. And that is assuming the fact that the film makes a profit. Fortunately, my films have made profit. But if they don’t, I am the guy who takes the hit as I get paid in the last.

“So, I follow the oldest method of asking for money in performing arts. Which is that you perform for everybody and you take out your cap and if people like your work, they give you money and if they don’t, they turn their back at you and leave.” The actor said there may be a pay gap, but there is no gender inequality in the film industry in terms of work.

“I feel the industry doesn’t differentiate on the basis of gender. If we look at a film crew we will see a lot of women doing important jobs. My wife (Kiran Rao) is a director, Reema Kagti and Farah Khan are also there and they are not looked any differently from a male director. Their gender is unimportant. We have equal status, in terms of gender, when it comes to a film crew.”

Aamir said he is happy the industry has started making more women oriented/centred films. “There are films coming out which have powerful women characters. There was ‘Queen’ which Kangana had done, then there was ‘Simran’. I also did two films ‘Dangal’ and ‘Secret Superstar’. The films are being made for women. We are moving in the right direction.”

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Oct 082017
 

If you know and understand that writing press releases are great for your business and just need someone in San Francisco, California to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

San Francisco, California

Professional Press Release Writer in San Francisco, California, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in San Francisco, California or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

San Francisco, California

Professional Press Release Writer in San Francisco, California, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the San Francisco, California area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

San Francisco, California

Professional Press Release Writer in San Francisco, California, USA

Oct 012017
 

If you know and understand that writing press releases are great for your business and just need someone in Indianapolis, Indiana to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Indianapolis, Indiana

Professional Press Release Writer in Indianapolis, Indiana, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Indianapolis, Indiana or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Indianapolis, Indiana

Professional Press Release Writer in Indianapolis, Indiana, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Indianapolis, Indiana area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Indianapolis, Indiana

Professional Press Release Writer in Indianapolis, Indiana, USA

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