Oct 252017
 

The success of your ecommerce business will largely depend on how well your site looks and how smoothly it functions. If you are a serious business, then you must have professionals design and develop your ecommerce website. Do you currently have a team of Ecommerce Developers and Designers in Chicago, IL? If not, give us a call and let’s talk.

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Sep 282017
 

You can hate him or love him but you cannot disagree with the fact that Hugh Hefner changed the world in a way that was beyond the understanding of many. The man was responsible for bringing about a cultural revolution in America and was a proponent of free speech and a champion of civil rights.

However yesterday, the publishing legend who was regarded by most as ‘forever young’ breathed his last at the age of 91. Playboy magazine announced in a statement, that he “peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”

American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4

— Playboy (@Playboy) September 28, 2017

His son Cooper Hefner, now the company’s chief creative officer, wrote in the company’s statement:

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand.”

Hugh Hefner’s life and career was nothing short of legendary and the man was never shy to admit the same to the world. 

He founded Playboy magazine more than 60 years ago as a niche upscale men’s magazine, with in-depth articles, interviews and fiction. But let’s face it; the selling point of the magazine was the explicit pictures of women who graced the covers of the magazine every month. 

Hefner started his career in 1952, when he worked as a copywriter for Esquire magazine in Chicago. When he was turned down for a $5 raise, he decided to leave and come up with his own magazine. He gathered $8,000 from 50 investors, including his mother, to create a prototype for his magazine and then found a 5-year-old shot of a nude model in a Chicago calendar company. The model was Marilyn Monroe before she became a star and with that, the first issue of Playboy was born.

Mr. Hefner published the very first issue of Playboy in December of 1953.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© Playboy Enterprises

1950s was a rather conservative era but Playboy magazine was focused on bringing about a change while advocating a progressive, lavish lifestyle. Hefner was of the view that the reason behind advocating a swinging lifestyle might have been a reaction to growing up in a repressed family where affection was rarely exhibited. 

The magazine’s success led Hefner to create Playboy Clubs in Chicago in 1960s.

Apart from hiring beautiful models for his covers, Hugh also made sure that he had the most progressive literary figures writing for Playboy including, Hunter S. Thompson, John Updike, Ian Fleming, Joseph Heller, Gabriel Garcia Marquez, Margaret Atwood, Jack Kerouac and Kurt Vonnegut.

During that time he was married to his first wife Mildred Williams, with whom he fathered two children, daughter Christie and son David. But their decade-long marriage came to an end in 1959 and after that Hefner was public about being intimate with numerous women.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© Twitter

By the 1970s, Playboy was selling 7 milllion copies a month and its logo became iconic across the world due to a variety of reasons that Hefner discussed in an interview. He said, “The rabbit, the bunny, in America has a sexual meaning; and I chose it because it’s a fresh animal, shy, vivacious, jumping — sexy.”

The success led to a turning point in his life when in 1971, he purchased the legendary Playboy Mansion in Los Angeles where he relocated to permanently and lived until the time of his passing.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© Inman News

The mansion was not only popular for its beautiful architecture, but for the legendary parties that Hefner threw where male celebrities swarmed to mingle with beautiful young women.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© The Daily Beast

In the year 1985, Hefner turned 59 and suffered a minor heart stroke. In order to keep up with his health, his daughter Christie assumed more responsibility in the management of the company.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© Random Vandal

In 1989, he tied the knot with second wife and Playmate of the Year, Kimberley Conrad. The couple had two children together and separated almost a decade later and officially divorced in 2010.

Throughout his life in the Playboy Mansion, Hefner was known for housing multiple young women in the home at the same time. In fact, there even was a reality show ‘Girls Next Door’ that documented the lives of the Playmates and their relationship with Hefner inside the mansion.

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© E Online

Hefner dated multiple women before falling in love with Crystal Harris, whom he married on Dec. 31, 2012 in a lavish ceremony at the Playboy Mansion. However what shocked everyone was the fact that there was a 60 years age difference between the two. 

Playboy Founder Hugh Hefner Dies At 91 After A Phenomenal Career© Star Crush

In 2016, Hugh finally stepped back from the day to day operations of his multi-million empire because of his ailing health and continued to lead a rather private life within the mansion despite the fact that it was sold in 2016 to Daren Metropoulos for $200 million. 

Metropoulos lived next door to the Playboy mansion since 2009, and agreed to buy it with the condition that Hef could remain there till the time of his demise. 

Hefner will now be laid to rest in the crypt next to Marilyn Monroe at the Westwood Village Memorial Park Cemetery in California as per his wishes. 

He is survived by his wife Crystal, four grown children, Christie, David, Marston and Cooper Hefner.

Although today, through its websites, it’s storied U.S. magazine and 20+ licensed international editions, Playboy reaches more people than ever before in its 64-year history but without Hugh, it’ll never be the same.

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Jul 232017
 

If you know and understand that writing press releases are great for your business and just need someone in Chicago, Illinois to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in Chicago, Illinois or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weight age or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the Chicago, Illinois area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

  • Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
  • Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
  • Press Releases that show up in searches.
  • Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Chicago, Illinois

Professional Press Release Writer in Chicago, Illinois, USA

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