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Sonam Kapoor and Anushka Sharma share a 'selfie' from the sets of Dutt biopic

Jul 192017

Sonam Kapoor and Anushka Sharma on the sets of ‘Dutt’ biopic

Sonam Kapoor has joined Anushka Sharma on the sets of the film on Sanjay Dutt. Sonam and Anushka have shared a selfie from the sets of Dutt biopic, which will see Ranbir Kapoor in the titular role. Anushka had previously shared a selfie while she was getting her make-up done.

Sonam, has shared a picture of her and Anushka on her Instagram account.

The film directed by Rajkumar Hirani is yet untitled and Sonam Kapoor will be essaying a role similar to a leading Bollywood actress, who was rumoured to have been invovled with Sanjay Dutt in the early 90s. The two leading ladies seem to be having quite a blast and getting along like a house on fire. The details of Anushka’s role have been kept under wrap and so far it has just been speculated that she plays the role of a journalist. Anushka Sharma was recently spotted in New York with beau and Indian cricket captain Virat Kohli. The film is currently being shot in New York, post which Anushka Sharma will join Shah Rukh Khan for the promotions of ‘Jab Harry Met Sejal’.

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Professional Press Release Writer in New York City, New York, USA

General

Jul 092017

If you know and understand that writing press releases are great for your business and just need someone in New York City, New York to write a press release it for you, then go straight to the contact form, fill it out or call and let’s get the ball rolling. If you are simply exploring the benefits of press releases, then read on.

Professional Press Release Writer in New York City, New York, USA

Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Before the internet was available as a commercial medium, we would focus on the general news media as well as trade publications. Once we figured it out, we started using it so effectively that we were getting more press coverage than competitors who were 20 times larger than us. That meant we were getting promotional exposure worth tens of thousands of dollars – for FREE. Press Releases have been good for our business and they can be good for your business too.

Don’t you wish you could get the coverage that big business gets? Whether you live in New York City, New York or elsewhere in the world, you can benefit from sending out press releases.

When the internet got commercialized, we adapted our press releases accordingly. We used to have one press release format, now we have two press release formats. We were getting traffic from the print media then. Now we target both print, online media, search engines and yes we target the user directly – all through press releases. That does not mean we only use press releases – no – that means press releases are an integral part of our marketing campaigns.

After the economic meltdown of 2008, a lot of people became unemployed. Many could not find jobs so they became self employed and naturally took to the internet as a means of soliciting business. The majority of these hardworking self employed people are not professional marketers and end up gravitating towards whatever the latest buzz is. They spend a lot of money buying expensive courses and that is all fine and dandy but they end up missing on some great fundamental tools that have worked in the past and continue to work today in the world of the internet and new media.

Just setting up a website does you no good. You have to drive traffic to it. Traffic does not just show up by itself. You have to drive it to your website. How do you do it? There are a whole range of things you can do but one of the best methods is to send out a press release.

Professional Press Release Writer in New York City, New York, USA

Many people think sending out press releases must be a complex job costing them $1,000s of dollars. That cannot be farther from the truth. It does not cost anything.

A conventional press release reaches the end user / reader via the editor who acts as a gatekeeper and filters which press releases are worthy of publishing and which are not. If you use the right press release format, write the way they want it, you have a very good chance of getting published as a news story. A press release getting published as a news story has far more weight than an advertisement. That is why some Ads try to mimic a news story and mention in small print ‘paid advertisement’. It’s worth it and they know it.

A reasonably internet savvy person creates his own news streams by subscribing to various feeds and getting them on his news reader. He can also set alerts that notify him when news are available in his area of interest. He decides what to read and when to read and does not want any editor to decide that for him. Your job is to present him information via feeds and reach him directly.

Search Engines have opened up a whole new world. What is the search engine trying to do? It is trying to please the user so he will keep coming back to it whenever he has something on his mind. The more often the user visits, the more Ads the search engine can serve him and the more money it makes.

Don’t you feel like you are being used no matter what the technology. Yep. That’s how it is. However; this time you are on the other side. You are inviting the search engine to use you so you can use it to reach the end user. Ironic? Maybe. The search engine is trying to crawl fresh content so it can please it’s user. You feed it fresh content via Press Release sites. Why not feed it directly? You do – by letting the search engine index our pages – but the search engine views a Press Release Distribution site as a more likely source for fresh content and crawls it several times a day. Besides, Google gives a Press Release Distribution site more weightage or a higher page rank. That means a page originating from a PR site will carry greater weight. Quite often you will see your press release via a PR site show up high on searches with your own page nowhere in site.

A link or URL originating from a PR site carries greater weight. If your press release got published in 20 PR sites, those are 20 high ranking links pointing to your website. That is invaluable as the more links from high ranking sites pointing to your site raises the page rank of your site. When your site’s page rank goes up, you start showing up higher on relevant searches.

Let’s recap. Whether you live in the New York City, New York area or anywhere else in the world, the benefits of Press Releases are universal. By sending out press releases, you get traffic from:

Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
Press Releases that show up in searches.
Your own site showing up higher in searches.

Convinced?

Fill out the contact form , or call and let’s get the ball rolling.

Professional Press Release Writer in New York City, New York, USA

A Man Flips His Lid Over Starbucks For Forcing Him Into The Bathroom 11 Times In A Day

Celebrities

Jul 012017

It happens to people. It has even happened to you. But you probably haven’t ever blown it out of proportion. Loosies, poop rivers or whatever the hell you wanna call them, happen to one and all. But for Demit Strato, a New York resident and frequenter of Starbucks, things really turned nasty on that fateful day. On his recent visit to a nearby Starbucks, Mr. Strato requested a Venti Iced Coffee, to be prepared with soy milk. But little did he know—he received one that was blended with regular milk instead. But before he figured it out, it was too late. He was already in his washroom, using kilometres of toilet paper…

He posted his ordeal on Starbucks’ official Facebook page and it made for something that’ll leave you in splits…

Our prayers are with you, Demit. May the river stop flowing.

Pandit Ravi Shankar composed music for Saare Jahan Se Achcha

Celebrities

Dec 142012

Not too many know this. But the music for India’s favourite patriotic song ‘Saare Jahan Se Achcha’ is composed by (late) Pandit Ravi Shankar!

Says Gulzar Saab, “Of course ‘Saare Jahan Se Achcha’, which every Indian in every part of the world hums, is composed by (late) Pandit Ravi Shankar. It was composed by him when he was associated with the Indian People’s Theatre Association (IPTA). And incidentally, the signature tune for IPTA was also composed by Panditji. He was all around us, literally. He also composed the legendary signature tunes for All India Radio and Doordarshan. And if you listen carefully to the signature tune of Doordarshan (lampooned by Hrithik Roshan in Zindagi Na Milegi Dobara) you’ll see it ‘s actually the same tune as ‘Saare Jahan Se Achcha’.”

Exults Gulzar, “Panditji’s talent was as deep and wide as the sky. The Sitar meant Ravi Shankar and Ravi Shankar meant the Sitar. He became a metaphor for the Sitar. When someone learnt to play Sitar, we said, ‘He’s becoming a Ravi Shankar’. I am lucky to have worked with him when he composed music for my film Meera. When I offered it to him, he said he will listen to the script when he was in India next and then decide. But I offered to fly down to New York for a day. I went to New York and he agreed. I actually got to travel with Panditji while we did the songs of Meera because there was limited time to do the entire music score. He was doing concert tours. I volunteered to travel with him, so we could get the music for Meera ready. Panditji was young at heart and had boundless energy. He was honest and very sincere. These qualities remained with him till the end. Years later, there was a programme in Agra where he asked me to come and introduce him on stage. I was honoured by his faith in me. I flew down to Agra to do the needful. To remain at that sky-touching peak for decades was not a small thing. Panditji was part of my growing up years. He will remain a part of my life forever. We remained connected till the end.”

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