Feb 232018

Reality TV star Kylie Jenner, who is active on all social media platforms, called photo-sharing app Snapchat “sad”, which caused a loss of USD 1.3 billion in market value to the company

Kylie Jenner
Kylie Jenner

Reality TV star Kylie Jenner, who is active on all social media platforms, called photo-sharing app Snapchat “sad”, which caused a loss of USD 1.3 billion in market value to the company. “So does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,” Kylie tweeted on Thursday. Kylie’s tweet sent shares of Snap Inc. down more than six per cent after she tweeted disapproval of the redesign of the company’s video messaging app Snapchat, reports latimes.com.

She followed it up with “still love you tho snap … my first love”, but the damage may already have been done. The redesign was supposed to make Snapchat more approachable to new users, but it’s been the subject of a backlash from its existing audience, highlighted by a change.org petition with over 1.2 million signatories. “With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more difficult,” read the petition, which was started by a user named Nic Rumsey.

The redesign separates Snapchat into three parts — friends, the camera and photo-related features — and the Discover tab, which consists of curated and sponsored content, publishers and influencers. One of the chief complaints about the new design was that celebrities were removed from the tab where friends are found and placed instead in the Discover tab.

“Snap is doing the right strategic moves but needs to manage this process well as celebrity influencers like Kylie Jenner are a key ingredient in the company’s recipe for success,” Daniel Ives, an analyst for GBH Insights.

“The app redesign was a necessary step for Spiegel (Snapchat creator Evan Spiegel) and team to expand the demographics and monetisation footprint of the platform, but the core user base must be managed through this transition, and Kylie Jenner is not helping things,” added Ives.

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Sep 232017

Rapper Tyga claims to be the father of Kylie Jenner's first childRapper Tyga and Kylie Jenner

Shortly after it was reported that the reality TV pesonality Kylie Jenner is expecting her first child with beau Travis Scott (II), rapper Tyga took to social media to say that he might be the father.

Tyga, who has been rumoured to be dating Kylie’s look-alike Kamilla Osman, took to his Snapchat account on Friday to respond to Kylie’s pregnancy news, reports aceshowbiz.com.

In a now-deleted post, the rapper captioned a screenshot of a news article about Kylie’s pregnancy.

“Hell nah thats my kid,” he wrote adding a series of purple devil emoticon.

Tyga and Kylie were in an on-and-off relationship for more than three years. They kept their romance under the radar, and went public shortly before her 18th birthday. Their relationship sparked controversy in the tabloids, because of the age difference, and they were reportedly dating since Kylie was 16.

The rapper and the “Life of Kylie” star officially called it quits before she started dating Travis in April.

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Aug 182017

Almost ten years ago, an unknown family from Los Angeles hit the headlines of every newspaper and became the new talk of the town. The Kardashians came and conquered Hollywood, an industry that never extended any hands to outsiders. This family wrote its own definition of “how to become a celebrity” during that time. The mastermind behind everything unconventional that happened to Kardashians was and is, till date – Kris Jenner, the super Kardashian mom. For years, the success of the family remained a mystery and yet inspired so many lives. By then, Kris, Kim, Kourtney, Khloe, Kendall and Kylie hit the zenith of fame and glamour. ‘Keeping Up With The Kardashians’ is now one of the longest running reality shows in Hollywood.

It is a lesser known fact that behind their extravagant lifestyles, there is a ton of planned commercialization, self-aggrandizement and PR techniques. Those who know about the Kardashians, view them as badass career-focused women, and there is no denying the fact that whatever they have achieved has beaten back many conventions and is in arrant contradiction to stereotypical stars in Hollywood. 

It all started way back in 2010, when Kim and Ray J’s (now her ex) sex tape was released over the internet. In no time, the tape went viral and was widely viewed. The credit goes to Kris Jenner, who by then had discovered the probability of it being one of the factors that could make their journey to stardom an easier one. 

A Decade Of The Kardashians: From A Sex Tape To A Billion Dollar Empire© Facebook

E! Entertainment’s approval to produce a show on the lives of Kardashians was a new thing a decade back. The Kardashians had absolute clarity about their formula of being original. The show is less about faking things and more about their stories unveiling layer by layer. Each episode focuses one by one on each of their lives, their everyday chores and emotional aspects. With a viewership from over 167 countries now, the show has become the Kardashian’s identity.

With the show, evolved Kardashians’ ability to endorse brands, establish their own brand extensions (Kylie Cosmetics, Good American by Kylie Jenner and Khloe Kardashian respectively) and create an unparalleled social media presence. It is insane that Kim earns a whopping $500,000 per sponsored post. All thanks to the brilliant entrepreneurial skills the diva is born with. From Kim and Khloe’s paid appearances to Kendall’s supermodel status, the Kardashian clan’s success is a well planned game. In the age of digitalization, when the Kardashian wave could make millions of people download their shows and apps, so much so that their fandom crashed the Apple store, it would be right to say that this family is just not about showing off their shaped body types and garnering attention through nudity but their brains have worked faster than any other celebrity could even think of. The last decade is a testimony to their immense success.

A Decade Of The Kardashians: From A Sex Tape To A Billion Dollar Empire© Facebook