Mar 112018

Following warm response to her beauty vlog, Raveena Tandon set to come out with a line of skin essentials

Raveena Tandon
Raveena Tandon

Raveena Tandon became every girl’s go-to beauty guru last year as she turned vlogger and shared her skincare secrets on her social media handle. Now, mid-day has learnt that the actor is gearing up to launch her own line of skincare products.

A source close to the actor reveals, “Raveena has been approached by a beauty products company for a joint venture. While the actor has agreed in principle, the modalities are being worked out. The signature line will consist of hair and skincare products.” Confirming the news, Tandon says that it was her fan base that prompted her to take her love for beauty to the next level. “When I started my vlog BeautyWithRavz, many of my fans urged me to launch skincare products made from natural ingredients. I thought it would be a good idea. Being an entrepreneur, I wanted to extend my entrepreneurial ability to a sphere that is close to my heart,” she says.

One to swear by the goodness of natural products, she insists that she will adopt the same philosophy in her range too. “The products won’t rely on animal testing, and won’t contain harmful chemicals.”

Many actors have ventured into the market with their collection of beauty essentials. Ask her how she intends to stand out from the bandwagon, she says, “I’m not pursuing this to make money. I only wish to deliver quality products to consumers and make them happy.”

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