Dec 142012

Karisma Kapoor, after making heads turn as an actress, then as a brand ambassador for many FMCGs will now make ears turn. Well, exaggeration apart, the news is that this Kapoor babe has now been signed on by Big 92.7 FM to host a show called ‘BIG Memsaab’, wherein she will be hosting an hour long episode of ‘BIG On Style’. The said show will hit the airwaves on December 24 at 11am -12 noon and will be aired for five days a week.

As a part of the show, Karisma will give style tips to the listeners and will also answer their queries pertaining to fashion. Speaking about the show, Karisma said, “Having worked in movies and also television, I was extremely keen to try a new medium – hence I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 BIG FM’s afternoon show, ‘BIG Memsaab’. I will be hosting a segment called BIG on Style through which I will share some of my personal tips along with trends that I have observed and share them with my listeners. I am confident that my fans will continue to support me as I undertake this new journey and will enjoy the show even further.”

Commenting on the launch of the new segment, Manav Dhanda, Network Programming Head – 92.7 BIG FM said, “Beauty and Style are two topics which never grow old with women. We are extremely excited about presenting the ultimate Style Diva, Karisma Kapoor as an RJ to our listeners for the first-time-ever. Her valuable fashion knowledge, commendable personal style and ability to put everyone at ease without even having to try, makes her the perfect fit to host the ‘BIG on Style’ segment on our women’s radio show, ‘BIG Memsaab’. With the show reaching audiences across 31 stations, our association with Karisma Kapoor, who is already a household name, will enhance our reach and enable us to keep our listeners engaged.”

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