Valued At $144 Million, Virat Kohli Beats Shah Rukh Khan As India's Most Valued Celebrity Brand
2017 has been pretty good for Indian skipper Virat Kohli. From receiving the Padma Shri award to getting married to Bollywood star Anushka Sharma, he possibly didn’t need another reason to be happy about.
Today we have promised each other to be bound in love for ever. We are truly blessed to share the news with you.This beautiful day will be made more special with the love and support of our family of fans & well wishers. Thank you for being such an important part of our journey. pic.twitter.com/aobTUwMNAK
— Virat Kohli (@imVkohli) December 11, 2017
But now he definitely has got one.
According to a report titled ‘Rise of the Millennials: India’s Most Valuable Celebrity Brands’ by Duff & Phelps, which is a premier global valuation firm, the most valuable celebrity brand of this year is Virat Kohli. And for the first time ever, The King of Bollywood, Shah Rukh Khan has slipped to second position on this list of India’s Most Valuable Celebrity Brands.
One hell of an achievement for Kohli!
via GIPHY
Virat Kohli topping the list means he is the first choice of brands to engage and attract customers. He now has a brand value of USD 144 million registering a growth of 56 per cent from last year and this increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index.
via GIPHY
While Shah Rukh is second with a brand value of $106 million, Deepika Padukone is at third with a value of $93 million.
Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.
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On fourth we have Akshay Kumar with $47 million. Kumar has had a massive shift from the 13th spot in 2016 to number 4, thanks to the number of box office hits he has given this year.
© FOX Star Studios
Ranveer Singh is on number five with a value of $42 million.
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He is followed by Salman Khan ($39 million), Hrithik Roshan at 7th ($38 million), Amitabh Bachchan at 8th ($36 million), Alia Bhatt at 9th ($34 million) and Varun Dhawan at the 10th position ($32 million).
On the other hand, ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of $15 million.
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Former skipper Mahendra Singh Dhoni is the only other sports person to feature in the top 15 list, taking the 13th position with a brand value of $21 million.
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This is just another feather in Virat’s cap as he was recently ranked above Argentinean and Barcelona football legend Lionel Messi as one of the most-valuable brands among sports athletes by Forbes.
How we wish our 2017 was as great as his!