Chennai:  Apart from promising enthusiasts the hottest tennis action and a fantastic line up of the best players in the world, the 18th edition of the Aircel Chennai Open is all set to charm fans as it takes advantage of the latest mobile technology and goes hi-tech in 2013. The organisers of India and South Asia’s only ATP World Tour today announced the launch of an exclusive new mobile application for fans called “Aircel Chennai Open”. Launched in partnership with leading mobile consulting and development firm Hakuna Matata Solutions Pvt. Ltd, the app will give users an opportunity to enjoy all the action at the touch of a button.
 
Live matches, scores, draws, players list, and the latest tournament news will now be available on the go for the first time in the event’s history. The android based application can be downloaded now from the Android app store and the iOS application for the iPhone will be available on iTunes shortly.
 
While the rules of tennis have not changed much over the years, technological enhancements geared towards spectators and players have introduced a completely new level of excitement and competitiveness in the game. The mobile application is one such advancement when it comes to the 18th edition of the Aircel Chennai Open 2013.
 
Nandha Kumar Sundararaj, Hakuna Matata Solutions Pvt. Ltd said, “As one of India’s leading mobile consulting and development firms, we have been building successful mobile products across sectors for clients in India and abroad. It has been a pleasure to take a sporting event like the Aircel Chennai Open 2013 mobile. Indian tennis fans will now get an exciting opportunity to follow all the action and carry the experience wherever they go.”
 
Commenting about the initative,  Ashu Jindal, COO, IMG Reliance said, “With the launch this mobile application, the year’s Aircel Chennai Open is taking a leading position in the digital space. This, along with a number of additional digital initiatives, highlights our focus on improving the fan experience and engagement. For the first time in the tournament’s history fans around the world will have details of the activities at the Aircel Chennai Open at their fingertips. We are certain the fans will benefit immensely.”
 
The 18th edition of Aircel Chennai Open has one of the strongest playing fields ever featuring an impressive line-up of tennis players including top 20 players Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.

By Indian Sports News Network

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