‘I’ is the word…. In this age for innovation and internet, filmmaker Bejoy Nambiar wants to make most out of these two opportunities.

For his upcoming thriller ‘David’ Bejoy is very keen to launch the film’s trailer first through online, instead of going with the normal theatre release.

To keep in tune with the film’s edgy concept and to be innovative, the director will be releasing the trailer on Twitter.

According to Bejoy’s point of view, he wants to target the youth, who are mostly hooked on the web world these days. And what’s better way to promote one’s film other than launching its first promo online…. According to sources, the first look of ‘David’ was supposed to have been released alongside ‘Khiladi 786’ release last week or with ‘Dabangg 2’ on 21 Dec.

But then the ‘Shaitaan’ famed helmer sought to take the internet way as he believes his core audience is the youngsters. “David is a novel, edgy film, so he wants it to be very innovative with the marketing. He will release the trailer of the film online and not in theatres,” quoted some sources.

Starring Neil Nitin Mukesh, Vikram, Tabu, Lara Dutta and Isha Shervani, ‘David’ deals with three different time frames with three different individuals who are having same name, David. While the first look will be releasing on 14th December, the film will hit the theatres in February 2013.

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